The UN Secretary-General’s UNiTE by 2030 to End Violence against Women campaign is managed by UN Women. It is a multi-year effort aimed at preventing and eliminating violence against women and girls around the world.
The UNiTE campaign has proclaimed the 25th of each month as “Orange Day”, a day to raise awareness and take action to end violence against women and girls. As a bright and optimistic colour, orange represents a future free from violence against women and girls.
Orange Day calls upon activists, governments, and UN partners to mobilize people and highlight issues relevant to preventing and ending violence against women and girls, not only once a year, on 25 November (the International Day for the Elimination of Violence against Women), but every month.
On the 25th day of every month, Say NO–UNiTE mobilizes people worldwide to support the #OrangeDay initiative. It calls on people everywhere to wear the colour orange and take action to end violence against women and girls in every community, at home, in public spaces, in schools and workplaces, during conflict and in times of peace.